Tag: Digital Entertainment World

Rynda at Digital Entertainment World: Shake It Up: Music Video Strategies

Rynda at Digital Entertainment World: Shake It Up: Music Video Strategies

Digital Entertainment WorldFebruary 2014Shake It Up: Music Video Strategies for Promotion and MonetizationModeratorFrom Gangnam Style to Harlem Shake, the unexpected viral success of music videos is having an impact on how the medium is viewed as a promotional and monetizable tool. Recognizing that YouTube plays